social media strategy development


From the first time I met with Pascale Diverlus to discuss Social Media Marketing for my business - Bilisummaa Catering, I knew right away that I needed her on my side. I gained a tremendous amount of knowledge on how to promote my business through social media - Pascale truly knows how to break it all down for you and makes it easy for you to understand. She is so passionate about helping you achieve your goal as if it’s her own business, not only is she providing you with best advice, she is giving you the tools to apply it and see instant results. What I love most about working with her is how hands on she is. She helped me compose a simple Facebook status letting people know about my social media page that I will be launching and within seconds of posting my status with professional pictures it blew up and went viral and received hundreds of shares and likes. When it comes to building and promoting your business many talk a good game, but Pascale helps you make it happen. She has enabled me, coached me and given me the confidence to take Bilisummaa to the next level.
— Galme Mumed, Bilisummaa Catering
I hired Pascale to be my social media and branding consultant as an independent artist and got double what I had expected. She worked with me to create goals way beyond just analytics. We figured out my “why” together and she helped me better understand how to portray it. She knew about my hesitations with “branding” myself and took extra time to create a strategy that would successfully reintroduce me as a serious artist while still allowing me to remain myself! She’s patient, has meticulous attention to detail and full of so many creative ideas that can fit any platform. I will definitely hire her for future strategies and event planning.
— Savannah Taylor, Singer and Performing Artist
We were forwarded Pascale’s services by a colleague that knew our limitations as a new festival and entertainment company. As a fairly new festival, our goal was to introduce Toronto Chowfest to the GTA community while not getting too ahead of ourselves. We came to Pascale with a lot of different ideas for our daily logistics and social media. Pascale was not only patient but very honest as to what would work and what wouldn’t. She worked hard to understand the essence of our festival and gave us a lot of great advice to better showcase that. She was flexible with our non-comprisable items and always found a way to rework our strategies, so we can see results. As well, she is always down to share her resources and connections, which has helped us immensely to further reach our online goals. When you work with Pascale, you can tell she works hard for YOUR success not just her own. Her genuine concern is definitely missing in this industry. Toronto ChowFest is very lucky to have found her and she is at the top of or recommendation list.
— Suzette Clarke, Director of Toronto Chowfest
I sought support from Pascale to help with follower engagement and general advice for my social media profiles. Pascale took the time to not only understand my goals and aspirations for my social media, but she then took time to go through all of my profiles to better understand where I was missing the mark. After going through my profiles tediously, she created a unique plan specifically for me to help hit the milestones I was looking to achieve. She patiently explained the plan to me, breaking down each part and explaining the rationale for everything. She has since then regularly checked in with me, often giving me tips and pointers to continuously surpass my goals. If any brand, organization or individual needs support with their social media, Pascale would be the first person I would recommend!
— Vajdaan Tanveer, Social Media Enthusiast

equity consults


You want Pascale on your team. In 2017, she supported our organization to develop an inclusive and community-informed national strategy and a dynamic curriculum. We benefitted tremendously from her deep community organizing experience, her sharp thinking, and her passion. Pascale puts the voices of the most marginalized folks first — and our organization (and yours) will be better for it.
— Bronwyn Oatley, National Steering Committee Member, Resource Movement
Pascale was our key note speaker at the annual Take Back the Night event hosted by the Gender Equity Centre at Lakehead University, Thunder Bay. The crowd was deeply moved and impacted by her expertise and insightful knowledge on the topics of gender-based violence (specifically against black women and girls) and what healing can feel like and look like. Pascale highlighted a much needed perspective within North-Western Ontario, on the occurrence of gender-based violence at the intersections of poverty, migration, and citizenship status. The tremendous support Pascale provided at the decompression space was also vital in making this event successful. We are grateful for her presence and the amount of love, labour and energy she put into the success of Take Back the Night.
— Betty Wondimu, Gender Equity Centre
Working with Pascale has been, and continues to be a wonderful learning experience. She does a great job of connecting with those she’s speaking to and working with ideas and concepts that are difficult and necessary for social justice conversations. I have had the pleasure of working with Pascale on a continuous basis and it has been enlightening to see her grow into herself, her knowledges, and her work as time goes on. I look forward to seeing the space between who she is and who she wants to be close.
— Kattawa Henry, The Learning Coordinator for the Niche Project.